Packaging Design | Washland
The design project for the packaging of Washland sanitary detergents is one of the brands of the Kandar cleaning .cleaning products manufacturing company. Kander is one of the big companies and one of the first companies in the field of detergent and hygiene products. This company has established famous brands such as: A.B.S., A.B.S.++, Lifecare, Dentaker, Homecare and Ponell within its brand. The Washland brand was created with the aim of providing a new experience of cleanliness to consumers using up-to-date technology.
One of the products of Washland brand is Washland dishwashing liquid.
In its design brief, the design of the label was defined in three weights of 750 cc, one liter and three and a half liters with a distinctive packaging design approach compared to the samples in the market.
Design Process
The design process started with the design of the bottle form by the industrial designers of ICAS Studio. In the process of designing these three volumes of the container, an effort has been made to consider common forms between the two containers on the sides of the container, and curvatures and fractures in the form and gestalt of the bottle considered for both sizes have been done in the same design style.
Creative Solution
Side surfaces and lines have created distinction and created a new form that has created a sense of power and innovative character for the dishwashing liquid bottle.
After the approval of the 3D form of the dishwashing liquid bottle.
the design of the bottle label began and the graphic design of the label was done in our studio with the aim of creating a visual identity. also
Inducing a sense of cleanliness, at the same time, a sense of luxury and brilliance in the design of the packaging label, which fits the shape of the bottle and the color of the bottle and its essence, is one of the prominent features of this packaging design.
Also, due to the limitation in packaging and label design, yellow and light green designs should be used in all designs and the creation of mixed gradient colors to compensate for the uniformity of the color of the bottle in the three scents.